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Distinctions
- 1962: Silver Medal of the Roy Thomson Medals and Awards for Media Research
- 1976: Great Cross of Merit of the Federal Republic of Germany
- 1977: Citizen of Honor of the Town of Allensbach
- 1978: Honorary Doctor in Economics of the University of St. Gallen, Switzerland
- 1978: Alexander Ruestow Medal
- 1985: Pro-Intellect-Prize of the Philips Communications Industry Inc
- 1985: Nuremberg Funnel of the Federal Employment Agency of Germany
- 1987: Viktor Mataja Medal
- 1990: Baden-Wuerttemberg’s Medal of Merit
- 1990: Helen Dinerman Award of the World Association for Public Opinion Research (WAPOR)
- 1997: Margret Boveri Prize for Scientific Publications
- 1999: Hanns Martin Schleyer Prize
- 2000: Hall of Fame in the House of the History of the Federal Republic of Germany
- 2000: Honorary Membership of the German Association of University Professors and Lecturers
- 2003: Siemens Life Award
- 2005: Honor Award of the German Association of Market and Social Researchers (BVM)
- 2006: Gerhard Loewenthal Honor Award for Media Science
- 2006: Hayek Medal of the Friedrich A. von Hayek Society